Jelby is a creative director team working at Mother LA that uses only the best and most creative parts of Joey Johnson and Shelby Tamura.
Their work has been recognized by all kinds of neat people and places, like Cannes, the One Show, D&AD, the CLIOS, The Tonight Show, and Bob Tamura’s Facebook Page.
They love making work that makes people say "what the fuck I love that."
When they’re not making ads they’re making other garbage that makes people say "what the FUCK I LOVE that.”
And they’d love to hear from you:
BATTLEFIELD 6
IGN+ Kotaku + PC Gamer + Campaign Mag Ad of the Day + Creative Salon + GameSpot + Forbes + Eurogamer + Complex + Billboard + Little Black Book
The world of gaming is crowded with random celebrities, crossovers, and cash grabs. And fans are tired of it.
But Battlefield 6 is a gritty, immersive first-person shooter that takes the genre back to its roots. So we brought fans’ worst fears to life with the cheesiest, most over-the-top celebrity teasers we could dream up.
And then we pulled the rug on the entire internet.
7 days after our campaign went live, we gained over 33 million organic views, breaking pre-order records and making Battlefield 6 the #1 shooter game in 2025.